How To Advertise Your Business On Social Media For FREE!
- Jamie O'Brien
- Jun 7, 2023
- 7 min read
Hey there, welcome back to our blog!
Social media platforms provide a wealth of opportunities to connect with your target audience and generate buzz around your business. So, let's dive into some free marketing strategies that can help you maximize your social media presence!
1: Define Your Target Audience
Before diving into social media marketing, it's crucial to define your target audience. Understand their demographics, interests, and pain points. This knowledge will guide you in creating content that resonates with your ideal customers. For instance if you was looking for a pair of socks because your feet are cold, and you are a trendy teenager that goes to school. Would you choose the socks that looked the thinnest and are boring? Or would you choose the socks that look the thickest, that you are told will keep your feet warm even in snow and also have a trendy design. Well this works exactly the same no matter what you’re advertising, why waste your time on the audience that has no desire for your product, this is why it is sooo important to know who your product is for and what they want!
2: Choose the Right Platforms
Not all social media platforms are created equal, so it's important to select the ones that align with your business goals and target audience. Whether it's Facebook, Instagram, Twitter, LinkedIn, or others, focus on platforms where your audience is most active. Here are some stats
1. Facebook:
• Age: A wide range of age groups, with the highest usage among users aged 25-54.
• Gender: Almost an equal split between male and female users.
• Geography: Facebook has a global reach, but its usage is particularly high in North America, Europe, and Australia.
2. Instagram:
• Age: Skews towards younger demographics, with the highest usage among users aged 18-34.
• Gender: Slightly more female users than male users.
• Geography: Popular worldwide, with significant usage in the United States, Brazil, India, and Indonesia.
3. Twitter:
• Age: Broad range of age groups, but higher usage among users aged 18-49.
• Gender: Roughly equal distribution between male and female users.
• Geography: Widely used globally, with a strong presence in the United States, Japan, and the United Kingdom.
4. LinkedIn:
• Age: Predominantly used by professionals and individuals in the working age group, with higher usage among users aged 25-49.
• Gender: Roughly equal distribution between male and female users.
• Geography: Widely used internationally, with a strong presence in the United States, India, and the United Kingdom.
5. YouTube:
• Age: Popular across various age groups, with higher usage among users aged 18-49.
• Gender: Slightly more male users than female users.
• Geography: Widely used globally, with significant usage in the United States, India, and Brazil.
6. Pinterest:
• Age: Skews towards female users, with higher usage among users aged 18-49.
• Gender: Primarily used by female users.
• Geography: Popular worldwide, with significant usage in the United States, United Kingdom, and Canada.
But don’t forget the other social media platforms such at TikTok, SnapChat and Clapper. They all have their core demographic and you can go even deeper into your customer avatar to figure out where they are likely to be for instance you can target your posts towards a group or demographic by using hashtags that your demographic would be looking for.
3: Optimize Your Profiles
Your social media profiles serve as the face of your business online. Optimize them by using high-quality visuals, a compelling bio, and relevant keywords. Ensure consistency across platforms, and include links to your website and other relevant channels. This is in simple terms ensuring your profile can be found for what your audience is searching for. If you customer is looking for motorcycle gloves they would type “motorcycle gloves” into facebooks search bar, but if your bio and name is “Bikers Handwarmers” and never mentions motorcycles or gloves your profile will never be shown to all those that are searching for it. It is important to ensure you can always be found as soon as someone realises they need your product or service. Do not make it hard for them to find you as there is always another company that will be there to take their custom away from you!
4: Engage and Interact
Social media is all about engagement and interaction. Respond to comments, messages, and mentions promptly. Engage with your audience by asking questions, conducting polls, and encouraging discussions. Building a strong community around your brand fosters loyalty and word-of-mouth promotion. Now I get it, this is a pain and can take up so much of your time, responding to all comments is not a necessity but rather than a good idea, it will boost engagement when they come and respond to your comment, it will show the silent audience that you’re approachable and also that your are the genius or “the people” to go to when they need what your giving!
5: Create Compelling Content Host: Content is king in the world of social media. Create valuable and engaging content that aligns with your brand and resonates with your audience. It can be in the form of informative blog posts, captivating images, inspiring quotes, or entertaining videos. Experiment with different content formats to see what works best for your audience.
Content content content, this will take up a lot of time thinking of all of the different ways you can show people who you and your business are. But it can be rather simple, don’t over do it. Some people will love seeing how your product is made or how exactly you do your service, they may like hearing you talk about what pain points you can remove from them, they want to see how much of an industry leader you are and how much you really do know what your on about. People only purchase from people they trust they want to know what they are getting and they want to know that you can deliver! If you had a choice of a back street dealer, or some one that you know and trusted, no matter what the transaction is for you would always go for the person you trust!
6: Utilize Hashtags and Trending Topics
Host: Hashtags and trending topics are powerful tools to expand your reach on social media. Research relevant hashtags and include them in your posts to increase discoverability. Stay updated on trending topics and find creative ways to incorporate them into your content strategy. Now I will be doing a more indepth video on this in the future but lets have a quick chat about what hashtags are and how they help. Think of hashtags as a search word you are putting at the end of your post, this will do multiple things, such as letting the algorithm know what you think your post is about, then it will go and show people who like that your post and if they like it and interact with your post they will then know your hashtag is correct and throw it out to more people and so on. The other thing a hashtag does is it allows people to search for posts that have that hashtags attached to it, such as if your post is about those trendy socks you might put #trendysocks or #warmtrendysocks and this will allow the people who want to see that type of content find it easier.
7: Encourage User-Generated Content
User-generated content (UGC) is a goldmine for free marketing. Encourage your customers to share their experiences with your products or services by running contests, using branded hashtags, or featuring customer testimonials. UGC not only boosts your credibility but also creates a sense of community around your brand. Content is King well UGC is King of the world, it has so many benefits, its like the old version of word of mouth. It allows people to see other people that have already interacted with your business to see what they thought! This gains your business a lot of trust with future customers, there for meaning the next time they are going to purchase and they see you, they will already have a good feeling about working / purchasing with you!
8: Collaborate with Influencers and Partners
Collaborating with influencers and partners can significantly amplify your social media reach. Identify influencers or complementary businesses in your industry and propose collaborations. This could include guest posts, shoutouts, or joint promotions, providing mutual exposure to both parties. This is great but as the world becomes more aware of this form of advertising, people are now starting to charge money to do this, but if you can find a business that goes well with yours then it could be a simple trade of you doing a video for them and they do one for you. Such as if your selling your trendy socks you may want to partner up with a shoe business, if you have socks your need shoes, and if you have shoes your need socks so it would work perfectly, Do not go with a company that does not have anything to do with your industry, even though there may be some cross over the ROI of this will not be as great. for instance for your trendy socks do not go with a company that is selling Jet planes, the demographic is totally off, what trendy teenager with cold feet has enough money for a jet plane, and what jet plane owner is buying their own socks?
Conclusion:
And that wraps up our discussion on how to market your products and services on social media without spending a dime. Remember to define your target audience, choose the right platforms, optimize your profiles, engage with your audience, create compelling content, utilize hashtags and trending topics, encourage user-generated content, and collaborate with influencers and partners. By implementing these strategies, you can harness the power of social media to grow your business. If you found this blog helpful, don't forget to like, share, and subscribe to our blog for more valuable content.
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